COURSE INTRODUCTION AND APPLICATION INFORMATION

Course Name
Public Relations Project Analysis
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
PRA 495
Fall/Spring
3
0
3
5
Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery face to face
Teaching Methods and Techniques of the Course Discussion
Group Work
Problem Solving
Case Study
Q&A
Lecturing / Presentation
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives In this course, the aim is to make contributions to project production process by transferring students the fundamentals and skills of successful public relations project implementations.
Learning Outcomes The students who succeeded in this course;
  • will be able to analyze public relations project production process by going through examples and will be able to explain them.
  • will be able to distinguish and define public relations project categories.
  • will be able to analyze and explain project production processes of corporate communication, corporate social responsibility, marketing communication, agenda setting, crisis management, internal communication and nongovernmental organizations examples.
  • will be able to compare national and international public relations campaigns.
  • will be able to contribute to production process of public relations campaigns.
Course Description In this course, students will develop their skills and knowledge to make contributions to the project production process of public relations in categories such as corporate communication, corporate social responsibility, marketing communication, agenda setting, crisis management, internal communication and nongovernmental organizations.
Related Sustainable Development Goals

 



Course Category

 Core Courses
Major Area Courses
X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Required Materials
1 Contextual Issues in Public Relations Projects Gregory, A. (2000). Planning and managing public relations campaigns. Kogan Page Publishers, s. 20-34.
2 Planning and Analysis Gregory, A. (2000). Planning and managing public relations campaigns. Kogan Page Publishers, s. 34-78.
3 Objectives, Target Audience, and the Message Gregory, A. (2000). Planning and managing public relations campaigns. Kogan Page Publishers, s. 78-117.
4 Identifying Strategies and Tactics Gregory, A. (2000). Planning and managing public relations campaigns. Kogan Page Publishers, s. 117-147.
5 Timing and Evaluation Gregory, A. (2000). Planning and managing public relations campaigns. Kogan Page Publishers, s. 147-182.
6 Corporate Communication: A Case Study Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009). Corporate communication, ethics, and operational identity: a case study of Benetton. Business Ethics: A European Review, 18(3), 209-223.
7 Corporate Social Responsibility: A Case Study Herrmann, K. K. (2004). Corporate social responsibility and sustainable development: The European Union initiative as a case study. Ind. J. Global Legal Stud., 11, 205.
8 Crisis Management: A Case Study Ulmer, R. R. (2001). Effective crisis management through established stakeholder relationships: Malden Mills as a case study. Management Communication Quarterly, 14(4), 590-615.
9 Midterm
10 Internal Communication: A Case Study Robson, P. J., & Tourish, D. (2005). Managing internal communication: an organizational case study. Corporate Communications: An International Journal.
11 International Public Relations: A Case Study Curtin, P. A., & Gaither, T. K. (2006). Contested notions of issue identity in international public relations: A case study. Journal of Public Relations Research, 18(1), 67-89.
12 NGOs and Public Relations: A Case Study Rodríguez, M. D. M. G., Pérez, M. D. C. C., & Godoy, M. L. (2012). Determining factors in online transparency of NGOs: A Spanish case study. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 23(3), 661-683.
13 Project Presentations
14 Project Presentations
15 Project Presentations
16 Semester Review
Course Notes/Textbooks

Gregory, A. (2000). Planning and managing public relations campaigns. Kogan Page Publishers: London. ISBN 978-0-7494-2991-1
Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
1
15
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
15
Project
1
40
Seminar / Workshop
Oral Exam
Midterm
1
30
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: 16 x total hours)
16
Study Hours Out of Class
14
2
28
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
12
Project
1
37
Seminar / Workshop
Oral Exam
Midterms
1
25
Final Exams
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
 Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically interpret theories, concepts, methods, instruments and ideas that form the basis of Public Relations and Advertising field.

 X
2

To be able to collect and use necessary data to produce content in the field of Public Relations and Advertising with scientific methods.

 X
3

To be able to use theoretical knowledge gained in the field of Public Relations and Advertising in practice.

 X
4

To be able to use analytical thinking skills in the field of Public Relations and Advertising.
5

To be able to convey creative ideas and solution suggestions supported by scientific data in written and oral form to stakeholders.

 X
6

To be able to take responsibility as individual and group members to solve problems encountered in the practice of Public Relations and Advertising field.
7

To be able to develop solutions that favor public good and raise awareness by having knowledge about regional, national and global issues and problems.
8

To be able to relate the basic knowledge of other disciplines supporting the field of Public Relations and Advertising with his/her own field of expertise.
9

To be able to use the knowledge, skills and competencies acquired by following regulations, innovations, changes, current developments, and occupational health and safety practices closely in the field of Public Relations and Advertising; in a lifelong manner and for individual and social purposes.
10

To be able to collect, interpret and share data by considering social, scientific and professional ethical values in the field of Public Relations and Advertising.
11

To be able to collect data in the areas of Public Relations and Advertising and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1)
12

To be able to speak a second foreign at a medium level of fluency efficiently.
13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest